BRAND
Zeiss
PROJECT
Lens Test Drive
TYPE
APP
ROLE
Creative Director and Experience Design
Agency
Ogilvy Gemany
YEAR
2014
OVERVIEW
There are millions of amateur photographers in the world. And there are millions of lenses, with lots of complicated information about them. Wouldn’t it be great, if one could simply see what a lens does? But how to make the performance of ZEISS lenses visible – also without a camera?
Concept
Results
Taken by ZEISS owners – straight from the ZEISS flickr community into the app
From the App Store by Zeiss sales representatives and customers
Klaus-Martin Michaelis
Experience Design Director
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