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Zeiss

Lens Test Drive

BRAND

Zeiss

PROJECT

Lens Test Drive

TYPE

APP

ROLE

Creative Director and Experience Design

Agency

Ogilvy Gemany

YEAR

2014

OVERVIEW

Seeing is Believing: Unveiling the Invisible Mastery of ZEISS Lenses.

There are millions of amateur photographers in the world. And there are millions of lenses, with lots of complicated information about them. Wouldn’t it be great, if one could simply see what a lens does? But how to make the performance of ZEISS lenses visible – also without a camera?

01

Concept

The first digital test drive for analog lenses. From setting up the manual focus to changing the aperture. Animations and side-by-side-demonstrations make features and benefits USPs visible.

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Results

12k+ photos

Taken by ZEISS owners – straight from the ZEISS flickr community into the app

6k+ downloads

From the App Store by Zeiss sales representatives and customers

3 Awards

  • Gold London International Advertising Awards 2014 ( Digital Navigation / Interactivity)
  • Silver Best of Business-to-Business Award 2014 (Digital Corporate)
  • Shortlist Cannes Lions 2014 (Mobile)
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