BRAND
PUMA Global
PROJECT
Velocity Nitro 2
TYPE
Scrollytelling, Web Experience
ROLE
Creative Director
Agency
Liganova Horizon
YEAR
2022
OVERVIEW
Embark on a cutting-edge web experience as we unveil PUMA's latest marvel – the Velocity Nitro 2. The mission: Elevate brand perception and propel sales by immersing users in a world where comfort meets innovation. The sleek design and advanced NITRO foam technology create a feeling we call "SMOOTH," translating technical features into an emotional connection.
Concept
Execution
REsults
Credit
Klaus-Martin Michaelis
Experience Design Director
©KLAUS 2024