BRAND

OPEL

PROJECT

IAA Experience

TYPE

Scrollytelling, Web Experience, E-Commerce

ROLE

Creative Director and Experience Design

Agency

Liganova Horizon

YEAR

2023

OVERVIEW

Revolutionizing OPEL's Digital Landscape: A Seamless Journey into the Future of Car Buying

At IAA Mobility 2023 in Munich, OPEL left a significant impression, not just through their physical presence but also with the introduction of their groundbreaking e-commerce vision. This vision aims to establish a new standard in the digital car buying journey, providing customers with a seamless exploration—all within a single scroll.

Challange

OPEL sought a digital experience that seamlessly guided customers through their electric vehicle lineup, facilitating online purchases while reflecting the brand's values of simplicity and innovation.

Concept

Drawing on our collective expertise in UX design and creative direction, we developed a purist website design that captivated users from the moment they landed on the page. With a "seamless journey" approach, customers could effortlessly explore OPEL's electric vehicle offerings, leading to increased engagement and conversions. 

EXECUTION

Leveraging high-fidelity CGI renderings and the Unreal Engine application, we brought detailed 3D camera movements to life, infusing the website's configurator with dynamic interactivity and immersive visuals. The real-time pixel streaming technology enhanced user engagement, allowing visitors to dynamically interact with the vehicles and explore their features in unprecedented detail.

RESULTS

600+ visitors

At the OPEL booth during IAA 2023

100% increase

Web traffic during the IAA era

1 Honor

Honorable Mention at the Awwwards

Credit | Web Experience

Creative Direction and Experience Design - Klaus-Martin Michaelis, Daniel Kaiser
3D & Motion - Benny Siebert, Mete Tüfekci
Technical Director - Robert Georgi
Development - Robert Georgi, Kerim Hadri, Andrii Galkin
Account - Franziska Schippel, Marc Schulz 
CGI & Real Time Production - MAINWORKS