BRAND
Mercedes-Benz
PROJECT
Vision-One Eleven
TYPE
Scrollytelling, Web Experience
ROLE
Creative Director
Agency
Liganova Horizon
YEAR
2023
OVERVIEW
Unveiled in 2023, the Mercedes-Benz Vision One-Eleven is a revolutionary advancement in iconic luxury sports car design and electric powertrain technology. Our task was to transform this new sports car study into an immersive digital experience. This involved a scrollytelling journey that explores every aspect of the Vision One-Eleven, coupled with an exclusive interview featuring Chief Design Officer Gorden Wagner and a visionary digital future world.
EXECUTION
Production
The Book
Results
Credit
Klaus-Martin Michaelis
Experience Design Director
©KLAUS 2024