BRAND

Mercedes-Benz

PROJECT

Vision-One Eleven

TYPE

Scrollytelling, Web Experience

ROLE

Creative Director

Agency

Liganova Horizon

YEAR

2023

OVERVIEW

Futuristic-luxury meets extraordinary storytelling – The Mercedes-Benz Vision-One Eleven Experience.

Unveiled in 2023, the Mercedes-Benz Vision One-Eleven is a revolutionary advancement in iconic luxury sports car design and electric powertrain technology. Our task was to transform this new sports car study into an immersive digital experience. This involved a scrollytelling journey that explores every aspect of the Vision One-Eleven, coupled with an exclusive interview featuring Chief Design Officer Gorden Wagner and a visionary digital future world.

EXECUTION

A key part of the digital strategy was to create a story as innovative as the Vision-One Eleven. The extraordinary design of the Vision-One Eleven is seamlessly woven into a distinctive scrollytelling experience. The inclusion of futuristic angles, dynamic camera movements, and thoughtfully selected UI elements collectively guide users into the captivating luxury universe of the Vision-One Eleven.

Production

Embracing an in-house production approach for the Vision One-Eleven experience was a strategic decision rooted in maximizing creative control, efficiency, and seamless collaboration. We ensured a cohesive and integrated workflow by managing every aspect internally, from conceptualization to 3D production. This approach allowed us to maintain a fluid and iterative process, swiftly adapting to evolving creative insights and client feedback.

The Book

Alongside the Vision-One Eleven web experience, we were featured in the prestigious Mercedes-Benz Anniversary C111 Design Book. Our primary visual, a compelling synthesis of the timeless C111 and the groundbreaking Vision-One Eleven, takes center stage on the book's back cover and throughout its pages. It's a privilege to witness our contribution acknowledged and immortalized in this iconic design narrative.

Results

63% increase

In page impressions on the sensualpurity.com

6k users

Interacted with the experience in the first 24 hours

1 Honor

Honorable Mention at the Awwwards

Credit 

Creative Direction and Experience Design - Klaus-Martin Michaelis
3D & Motion - Benny Siebert, Mete Tüfekci
Technical Director - Robert Georgi
Development - Robert Georgi, Andrii Galkin
Account - Marc Schulz