BRAND
Lego
PROJECT
The Ghost Detector
TYPE
Exhibition
ROLE
Creative Director
Agency
Herren der Schoepfung a.k.a Liganova Horizon
YEAR
2019
OVERVIEW
In 2019, LEGO introduced a true game-changer in the world of toys. The Hidden Side is a series of LEGO sets haunted by spooky ghosts that come to life on your smartphone through Augmented Reality. To captivate children with the new LEGO world, we aimed to craft a straightforward and distinctive experience that merely involves a single LEGO brick.
Concept
EXECUTION
RESULTS
Credit
Klaus-Martin Michaelis
Experience Design Director
©KLAUS 2024