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PUMA

Velocity Nitro 2

BRAND

PUMA Global

PROJECT

Velocity Nitro 2

TYPE

Scrollytelling, Web Experience

ROLE

Creative Director

Agency

Liganova Horizon

YEAR

2023

OVERVIEW

Experience the smoothest feeling of the PUMA Velocity Nitro 2 in a captivating and exclusive scrollytelling adventure.

Embark on a cutting-edge web experience as we unveil PUMA's latest marvel – the Velocity Nitro 2. The mission: Elevate brand perception and propel sales by immersing users in a world where comfort meets innovation. The sleek design and advanced NITRO foam technology create a feeling we call "SMOOTH," translating technical features into an emotional connection.

PUMA-VelocityNitro2_Horizontal_01
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Concept

In crafting the Velocity Nitro 2 web special, we aim to make the "SMOOTH" feeling tangible for users. Through a clean and bold design, combined with detailed 3D visualizations and emotionally charged copy, the scrolling experience mirrors the effortless sensation of running with this revolutionary shoe. The focus is on presenting technical highlights seamlessly, creating a captivating narrative that resonates.

Execution

The user embarks on a scrollytelling journey through a visually stunning, pastel-toned world, reflecting the hues of the Velocity Nitro 2. The environment, bathed in natural daylight, allows for dynamic play with light and shadow. Abstract representations of materials symbolize the shoe's unique qualities, merging the natural and surreal in an immersive experience. This storyboard ensures a captivating exploration of the Velocity Nitro 2's features.

PUMA_VelocityNitro2_UI

RESULT

Embarking on a journey of digital excellence, the PUMA Velocity Nitro 2 web special secured the coveted 'Site of the Day' award from Awwwards. This esteemed recognition underscores the dedication to pushing creative boundaries, delivering captivating design, and ensuring seamless user experiences. Beyond the accolade, the webspecial proved instrumental in achieving a significant upswing in sales, highlighting its capacity not only to captivate audiences but also to drive substantial increases in consumer engagement and product adoption.

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Klaus-Martin Michaelis
Experience Design Director
069 FFM, Germany

© Klaus-Martin Michaelis 2024

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