#GIFback Some Motivation
Client: Allianz Global
Role: Art & Creative Direction
Year: 2016 Germany
The world belongs to those who dare. Both on the pitch and in everyday life. Your support pushes FC Barcelona to achieve the astonishing. Now FC Barcelona and Allianz are giving you back some motivation to go for your goals. Whatever you’re up for, be safe in the knowledge that Allianz has your back. Visit gifback.com to create your motivational gif.
For the #GIFBACK campaign we selected 5 players in cooperation with FC Barcelona. According to the criteria of reach, fame, talent and game experience Neymar, Iniesta, Alba, Rakitic and Ter Stegen were chosen. All together, they represent the thought of the GIFBACK campaign as its best with their personal character and create a unique activation for the allianz target group.
Diversity is key of the #GIFBACK generator. Each player present in his unique style a selection of his best fan motivations. In total, the user has more than 40 different options with more than 10 different background animations to choose from.