Return to Santa
RETURN TO SANTA
Client: Coca Cola
Role: Art Direction / CGI / 3D / Motion Design
Year: 2014 Germany
Christmas promotion that encourages sales and brand image.
Every year millions of letters are addressed to Santa Claus, that never arrive. Because the mailman doesn’t know where Santa lives. But Coca-Cola does. So we turned the Coke-bottle into a christmas whish list and the typical reverse vending machines of the German bottle recycling system into Santa’s mailbox.
A Coke bottle turned into a Christmas list of wishes. Each Coke label invited people to make a wish for someone else and return the bottle to our vending machine. Right before Christmas Eve Santa picked the loveliest wishes and fulfilled each of them with his helpers.
Here’s a little behind the scenes clip of the bottle animation. Enjoy!