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Return to Santa

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RETURN TO SANTA

Agency: OgilvyOne

Client: Coca Cola
Role: Art Direction / CGI / 3D / Motion Design
Year: 2014 Germany

 

TASK

Christmas promotion that encourages sales and brand image.

SOLUTION
Every year millions of letters are addressed to Santa Claus, that never arrive. Because the mailman doesn’t know where Santa lives. But Coca-Cola does. So we turned the Coke-bottle into a christmas whish list and the typical reverse vending machines of the German bottle recycling system into Santa’s mailbox.

RESULTS

A Coke bottle turned into a Christmas list of wishes. Each Coke label invited people to make a wish for someone else and return the bottle to our vending machine. Right before Christmas Eve Santa picked the loveliest wishes and fulfilled each of them with his helpers.

 

BOTTLE ANIMATION
Here’s a little behind the scenes clip of the bottle animation. Enjoy!

 

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